The Comeback Case Study: How Redefining Mom® is Being Reborn
Go behind the curtain of a real-time brand rebuild and steal the strategies for your own.
This isn’t just a story. It’s a strategy in action.
I’m rebuilding Redefining Mom® from the ground up, after a five-year pause, major life changes, and a complete shift in what moms need right now. I’m documenting everything.
We have already revamped several of our funnels and have processed over 430 orders in the Redefining Mom® Shop since we started this process in January!
When you grab this behind-the-scenes experience, you’re getting:
📓 Live Google Doc Hub — This is my messy, in-progress home base for the entire relaunch—no gatekeeping, no fluff.
📈 Behind-the-Scenes Marketing Moves — Watch how I rebuild my email list, revive traffic, and position new products for long-term growth.
🧠 My Strategic Brain Dumps — From branding to content to funnels, I’m showing you every decision I make as I rebuild Redefining Mom®.
🎙️ Private Podcast Access — I’m documenting everything through audio updates you can listen to on the go—raw, honest, and real-time.
💻 The Exact Tools I’m Using — I break down what tech I chose (and what I ditched) so you can see what’s working for me right now.
💬 The Good, the Bad, and the Messy — I’m not sugarcoating this process. You’ll see the real story of bringing a brand back to life, step by step.
Whether you’re reviving an old brand, pivoting to something new, or just nosy (hey, no shame), this is your chance to watch a 7-figure entrepreneur rebuild something that matters, step-by-step.
You don’t need more theories—you need a real-world example.
Here’s your chance to learn from someone who’s doing the work, not just talking about it.
Access Instructions
You will receive instructions on how to access the shared Google Doc where you will see updates happening in real-time.
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Let customers speak for us
Because I had already started working with ai, I wasn't sure that this workbook would still have value for me. It had a lot! It was easy to complete and upload and I'm thrilled with the results. I don't have to tweak anything anymore. It truly got my voice.
It gave me a lot of peace to have Monica check out my shop. She told me what's on point (yay!) and ways I can optimize. Now I know what my priorities are for taking it to the next level.
Instead of fumbling around in the dark - I’ve got all the answers I need at my fingertips!
Do not hesitate - so much value!!
I used these templates for my summit for moms, Organized and Energized. My sales pages came out so cute and I was happy with how fast I could set it up. I highly recommend Monica's sales pages!
I spend too much time on canva graphics. The Black Friday Layouts made it so easy to knock them out.
I loved the Workshop: Brainstorm New Products to Sell with Strategic Content Repurposing! It allowed me to open my eyes to new opportunities for products that I never even considered for my shop, like workshops, that in the past had been free.
When I repurposed one of my workshops & put it in my shop, I got 6 sales right away, which is huge for my small shop. I can't wait to implement the rest of the ideas I got from that workshop. Thank you Monica & Hayley. I always learn something amazing from your amazing workshops.
The training slides made it so much easier to create my own, thank you so much!
I'm so glad I purchased the Testimonial Collection! I have testimonials on my Shopify store but wanted to add them to the individual product descriptions. This product helped me stop procrastinating and get it done. The variety of different graphics was great, I used them all and added them to my products. 10/10 recommend!
Quick Win Workshop: How to Create and Package a Spreadsheet to Sell as a Digital Product
Very helpful for when I plan out my weeks so that I can spend time on what will bring in sales.
I’ve purchased quite a few products throughout the years from the empowered shop. Everything has always been helpful and a need in my business !!
One of the most difficult things for me as a seller is writing product descriptions. So far this has been incredibly helpful as I create new content. Thank you!. I plan to use it as a starting point for all of my products. -Robyn
I have been using Empowered Shop products for a few years now and Absolutely amazed at the results!
I bought this as I was curious, but also sceptical, about whether spreadsheet were something I could use. And as I listened to Hayley explaining how they could be used, I saw so many possibilties! I have just finished my first one, a Checklist that will help my customers to implement what they learn!
And this training includes everything, from ideas on what to do, how to set it up + edit it + make it look pretty, tips and tricks, and even the info to send your customer on how to use them as well as how to create a link the customer can easily use!!
Incredible value!