The Digital Shop Experience™


Grow a six-figure digital product shop the right way.

In the Digital Shop Experience™, you'll learn how to unleash the power of your digital products with a profit-focused e-commerce shop strategy.

If you feel bogged down by too many sales pages and checkout carts for your digital products, the Experience can help.

With over 13 hours of video content in bite-sized pieces, you have have a fresh, proven shop strategy launched within 4 weeks.

Course Curriculum:


  • Create your custom roadmap to see results within 3 months
  • Learn how to audit and repurpose your existing content for more product listings
  • Types of marketing campaigns to make the most of every visitor
  • Create a marketing calendar that suits your business
  • How to use store credit and gift cards to make more sales
  • Navigating Google Search Console, plus catalogs for Facebook, Instagram, Pinterest, and Google Shop
  • Get more people to buy with a profitable affiliate program


  • Branding tips to give your shop a professional look and feel
  • Optimize your shop navigation so your customers can easily find what they need
  • Thoughtfully build your shop's customer journey
  • Create irresistible product listings that convert
  • How to increase each customer's Average Order Value (and the BEST apps for the job!)
  • How to create the perfect welcome offer
  • Leverage customer testimonials for more sales
  • ...and MORE tips for improving your customer's experience


  • Build out back-end processes to make running your shop seamless
  • How to pull the most important and useful reports to read your shop's data
  • Use reports to collect valuable data and make strategic decisions
  • Use your data to create your marketing calendar
  • How to create a marketing calendar that feels good to you and your customers
  • Build and execute your marketing calendar

By the end of the Digital Shop Experience, you will have...

  • Fully functional shop ready and able to take dozens of orders
  • 5-10 digital products for sale that your target customer will be drooling over
  • Steady stream of sales fueled by repeat customers who beg to come back for more
  • Weekly email marketing calendar that will make selling super easy
  • Referral network that sends you leads every single day
  • Solid growth plan in place based on real data that is not so scary after all
  • Top-notch shop customer experience because you make it easy, and fun, and you lead with their best interest in mind
  • Phone that won't stop pinging with sales notifications and a big smile on your face
Get more information and payment plan options at

⭐️ The Digital Shop Experience Complete Program ($1,997 value)
⭐️ Private Podcast Audio Feed of ALL Trainings ($197 value)
⭐️ Digital Shop Experience Template Pack ($497 value)
⭐️ Your Shop Listed on Our Website ($197 value)
⭐️ BONUS Back-End Shopify Setup Videos ($997 value)
⭐️ BONUS 1-Hour Shopify SEO Training ($197 value)
⭐️ BONUS Access to Our Quick Win Workshop about Shopify ($97 value)
⭐️ BONUS Access to Our Quick Win Workshop about Flash Sales ($97 value)

❓Will you show me how to set up a Shopify store from scratch?

While Shopify tech setup is not a core part of the program, I've brought in my tech expert, Melissa Kaiserman, to show you the basics of setting up your Shopify store! These videos are incredibly detailed and will lead you through how to set up the backbone of your shop including installing a theme, structuring your pages, and much more. Melissa set up the backbone of both of my Shopify stores and I couldn't be happier!

❓What is the difference between the Digital Shop Experience and the Empowered Business Lab®?

In the Lab, I teach you how to create and launch your digital products using sales funnels. This is your first step for digital products.

The Experience is your next step after you have started selling digital products. You need a shop to create a cohesive buying experience for your customers.

❓I have an existing Shopify store, is this for me?

Absolutely! The core of what the Experience teaches is how to get people to spend more money in your shop. If you are looking to grow your shop and make more money, this is for you.

❓Do I need a sales funnel AND a shop?

Yes, they go together like PB&J! A sales funnel will take someone new and give them the perfect experience to enter your world. A shop allows your current customers to buy more from you in one swoop!

If you want to learn more about digital product sales funnels, start with the Empowered Business Lab.

❓How big does my audience need to be to have a successful shop?

I recommend you start with 5-10 products to launch your shop.

If this sounds like a lot, don't worry! If you’ve previously created a course, membership, or released a lot of free content over the years, I'll show you how you can repurpose content into your shop without cannibalizing your other programs.

❓Why should I sell on Shopify instead of Etsy?

Etsy is rented land. It’s a 3rd party platform that you have zero control over. Yes, they have built-in traffic. However, you do not own anything about the buying experience or the customer data. Etsy owns the customer relationship. As you start getting traction in your business through referrals and other marketing efforts, you will end up sending people you are spending time and money to acquire to a platform to make a purchase where you do not even own the relationship. I strongly recommend you build on your own land (i.e. Shopify).

❓Is there specific tech that's required to apply what you’ll teach? How much does it cost?

You will need a Shopify Basic account and an email service provider. As of April 2023, a Shopify Basic plan is $39/month. We spend a total of $135/month for Shopify basic and all of the apps we recommend (not including our email service provider). Please keep in mind that we do a large volume of orders and several of the apps we use do not cost money until you have a higher volume of sales.

❓How long will it take to see results?

We’ve had several students report that they got their shop up and running, their first flash sale email out, and their first sale within two weeks. (Examples: Glenyce, Anna, and Jennifer)

It is entirely possible to see your first sale that fast. However, we want you to be able to work on a timeline that fits your needs. That is why we’ve provided custom roadmaps to help you meet your goals on a timeline that works for you.

The Experience has everything you need to accomplish your goals at your own pace.

❓Will these strategies work with WooCommerce?

WooCommerce is a plugin for WordPress. I have personally never used WooCommerce.

I have had plenty of students at this point ask me if they can use what I teach in DSE for WooCommerce. I teach from a very logical and strategic mindset so the theory behind what I am teaching can be applied no matter the software you are using. You just need to understand your platform enough to implement it.

A few students have been successful with installing the same exact apps I teach for Shopify on their WooCommerce stores so it is easier than you think!

❓What is your refund policy?

We offer a 7-day happiness guarantee. We take your investment seriously. We are transparent in our marketing of this program and have put a significant amount of time, resources, and effort to make it the best digital product shop training on the market.

We believe in the quality of this program and in your success but it does take work. This is not a passive investment, you will actively be building a shop alongside our self-paced trainings.

We want you to be confident in your investment. If within 7 days of your purchase, you have gone through the program and do not agree it’s exactly what you need to build your own successful digital product shop, we will give you your money back. Read our full policies in our terms and conditions.

❓How long will I have access to the content?

You will have lifetime access to the Experience in accordance with our terms.

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