❓Will you show me how to set up a Shopify store from scratch?
While Shopify tech setup is not a core part of the program, I've brought in my tech expert, Melissa Kaiserman, to show you the basics of setting up your Shopify store! These videos are incredibly detailed and will lead you through how to set up the backbone of your shop including installing a theme, structuring your pages, and much more. Melissa set up the backbone of both of my Shopify stores and I couldn't be happier!
❓What is the difference between the Digital Shop Experience and the Empowered Business Lab®?
In the Lab, I teach you how to create and launch your digital products using sales funnels. This is your first step for digital products.
The Experience is your next step after you have started selling digital products. You need a shop to create a cohesive buying experience for your customers.
❓I have an existing Shopify store, is this for me?
Absolutely! The core of what the Experience teaches is how to get people to spend more money in your shop. If you are looking to grow your shop and make more money, this is for you.
❓Do I need a sales funnel AND a shop?
Yes, they go together like PB&J! A sales funnel will take someone new and give them the perfect experience to enter your world. A shop allows your current customers to buy more from you in one swoop!
If you want to learn more about digital product sales funnels, start with the Empowered Business Lab.
❓How big does my audience need to be to have a successful shop?
I recommend you start with 5-10 products to launch your shop.
If this sounds like a lot, don't worry! If you’ve previously created a course, membership, or released a lot of free content over the years, I'll show you how you can repurpose content into your shop without cannibalizing your other programs.
❓Why should I sell on Shopify instead of Etsy?
Etsy is rented land. It’s a 3rd party platform that you have zero control over. Yes, they have built-in traffic. However, you do not own anything about the buying experience or the customer data. Etsy owns the customer relationship. As you start getting traction in your business through referrals and other marketing efforts, you will end up sending people you are spending time and money to acquire to a platform to make a purchase where you do not even own the relationship. I strongly recommend you build on your own land (i.e. Shopify).
❓Is there specific tech that's required to apply what you’ll teach? How much does it cost?
You will need a Shopify Basic account and an email service provider. As of April 2023, a Shopify Basic plan is $39/month. We spend a total of $135/month for Shopify basic and all of the apps we recommend (not including our email service provider). Please keep in mind that we do a large volume of orders and several of the apps we use do not cost money until you have a higher volume of sales.
❓How long will it take to see results?
We’ve had several students report that they got their shop up and running, their first flash sale email out, and their first sale within two weeks. (Examples: Glenyce, Anna, and Jennifer)
It is entirely possible to see your first sale that fast. However, we want you to be able to work on a timeline that fits your needs. That is why we’ve provided custom roadmaps to help you meet your goals on a timeline that works for you.
The Experience has everything you need to accomplish your goals at your own pace.
❓Will these strategies work with WooCommerce?
WooCommerce is a plugin for WordPress. I have personally never used WooCommerce.
I have had plenty of students at this point ask me if they can use what I teach in DSE for WooCommerce. I teach from a very logical and strategic mindset so the theory behind what I am teaching can be applied no matter the software you are using. You just need to understand your platform enough to implement it.
A few students have been successful with installing the same exact apps I teach for Shopify on their WooCommerce stores so it is easier than you think!
❓What is your refund policy?
We offer a 7-day happiness guarantee. We take your investment seriously. We are transparent in our marketing of this program and have put a significant amount of time, resources, and effort to make it the best digital product shop training on the market.
We believe in the quality of this program and in your success but it does take work. This is not a passive investment, you will actively be building a shop alongside our self-paced trainings.
We want you to be confident in your investment. If within 7 days of your purchase, you have gone through the program and do not agree it’s exactly what you need to build your own successful digital product shop, we will give you your money back. Read our full policies in our terms and conditions.
❓How long will I have access to the content?
You will have lifetime access to the Experience in accordance with our terms.
